Kaspersky Lab Survey Finds Average Consumer Loses $418 in Media Files on Devices
Shows that Global Multimedia Loss is a Result of Cyberattacks, Theft and
Misplacement of Mobile Devices
Woburn, MA – December 9, 2013 – According to the recent Consumer Security
Risks surveyconducted byKaspersky Laband B2B
International, the global average cost of multimedia
files that a consumer might lose from a device is $418. These losses are a
result of a cyberattack to the device, or if a device becomes lost or stolen.
Within a 12-month period, 64 percent of survey respondents
downloaded at least one song, film, TV show or game on a mobile device. However,
over a third said they make no backup copy of their media content.
Failing to take the appropriate steps to back up
content and install a security solution on mobile devices can become
problematic. Especially considering that 14 percent of those surveyed reported
that one of their devices was lost, stolen or broken and 27 percent have
encountered a malware incident.
valuable data Cybercriminals
understand that consumers value their media files, which is why they are
constantly developing new malware to hold it
In order to protect digital assets, consumers should consider taking the proper
Lab offers Kaspersky Internet Security – Multi-Device, a comprehensive solution to provide maximum security protection
for PCs, Macs, Android smartphones and tablets against all types of cyber threats.
addition to award-winning antivirus technologies, Kaspersky Internet Security –
Multi-Device includes features to reliably protect users against device-specific
threats. For example, the version of the solution designed to protect PCs
running on Windows includes technology to protection against screen lockers,
which counteracts malicious programs that block user access to a computer and
demand a ransom before restoring access.
version of the product for smartphones and tablets includes anti-theft
functionality, allowing consumers to remotely block lost or stolen devices, detect the current
location of the devices with GPS and remotely delete all personal information
stored, all through the remotely operated Anti-Theft
Web Management web-based control center. They can
also activate the Mugshot
feature to secretly use the front-facing camera on the phone to take a photo of
a thief, further helping to identify the unauthorized user or the phone’s
About Kaspersky Lab Kaspersky Lab is the world’s
largest privately held vendor of endpoint protection solutions. The company is
ranked among the world’s top four vendors of security solutions for endpoint
users*. Throughout its more than 15-year history Kaspersky Lab has remained an
innovator in IT security and provides effective digital security solutions for
large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company
registered in the United Kingdom, currently operates in almost 200 countries
and territories across the globe, providing protection for over 300 million
users worldwide. Learn more at www.kaspersky.com.
* The company was rated fourth in the IDC rating
Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published
in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011
Vendor Shares (IDC #235930, July 2012). The report ranked software vendors
according to earnings from sales of endpoint security solutions in 2011.
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