Kaspersky Makes Case for the Value of Antivirus Software
ITBusiness Edge, By: Mike Vizard
Antivirus (AV) software vendors are taking it on the chin these days.
Not only are there more sophisticated attacks than ever, but the
quality of free AV software is getting better with each passing day. As a
result, many customers are trying to understand whether AV software is
critically important enough to pay for, while at the same time wondering
which AV vendor provides the best protection.
Chris Doggett, newly promoted
senior vice president for North American sales for Kaspersky Lab, says
customers have intellectual assets that, if lost or compromised, would
materially damage the business. These customers need a vendor that
stands behind that software over the long haul. It’s those customers,
maintains Doggett, who appreciate the importance of an AV vendor that is
not only investing in AV technology, but also has the skills and
resources needed to identify new threats.