Privacy means different things to different people, but everyone with an interest in the Internet agrees that it’s quickly risen to the top of the list of concerns for consumers, site owners and government regulators. Many consumer groups and privacy advocates are up in arms about the methods that advertisers and site owners are using to track users, even on third-party sites, and regulators are taking notice. The FTC is pushing for a Do Not Track system to allow users to tell Web sites how they want to be treated or whether they want to be left alone completely. And browser vendors such as Google, Mozilla and Microsoft, seeing the wave of public sentiment and government intervention coming, already have taken preemptive action and begun introducing methods in their software to let users opt out of any tracking whatsoever.
Threatpost Spotlight Series: Online Privacy
Published: March 2011
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