Press Release

Ubisoft Consulted with Kaspersky Lab to Authenticate Watch Dogs™ Script

Woburn, MA – May 27, 2014 - A team of Kaspersky Lab experts were consulted by the developers of the upcoming action-adventure game, Watch Dogs, released today worldwide by Ubisoft, a leading producer, publisher and distributor of interactive entertainment products. The goal of this cooperation was to avoid over-sensationalization or misinterpretation of the cyber-domain, and to make the theoretical cyber-scenarios in the game, both during in-game play and in character/plot developments, as authentic as possible.

Watch Dogs tells the story of Aiden Pearce, a brilliant hacker whose criminal past led to a violent family tragedy. Now on the hunt for those who hurt his family, players will be able to monitor and hack their enemies by manipulating everything connected to the city’s Central Operating System (ctOS). Watch Dogs lets the player use Chicago as their ultimate weapon and exact their own style of revenge.

The Watch Dogs development team approached Kaspersky Lab’s security experts at the beginning of 2013, shortly after the latter issued a lengthy research paper on the cyber-espionage campaign dubbed Red October. This was a sophisticated toolkit for cyber-espionage activities, able to steal data from computer systems, collect information from smartphones, record audio if the system had a microphone, and hack webcam streams, uploading everything to a server. By that time, with most of the Watch Dogs script was already complete, the developers were just polishing it to make it look more realistic. This is where the team of Kaspersky Lab experts joined in. They provided technical consultations and recommendations on what they considered accurate, and what could be tweaked, edited or changed to make the gameplay and plot development more technically authentic.

Commenting on consulting Ubisoft regarding Watch Dogs, Vitaly Kamluk, principal security researcher with Kaspersky Lab’s Global Research & Analysis Team, said: “When we first heard about the game we were really intrigued. Ubisoft was pretty accurate in terms of predicting upcoming threats and how cities might look like in five or 10 years. Many of the in-game hacks have become reality already. The game conveys well what might happen if control over systems winds up in the wrong hands. You can seize this control yourself and see how it causes difficulties for people all around you. You can take it to extremes to bring chaos to the city. Your actions could even hurt or kill people.”

For example, most of the hacks in the game are about automated control systems being compromised. This is a relatively new trend that started several years ago with the appearance of the Stuxnet worm, which attacked industrial control systems at an Iranian nuclear facility. Stuxnet is a real world example, and players can find similar simulated activities in Watch Dogs.

Vitaly Kamluk added, “Although some of the hacks are very similar to those occurring in the real world, it is still just a simulation – thankfully! It's crucial to understand that Watchdogs doesn't teach you hacking. What it can do is show you just how powerful a hacking tool can be. We hope that this game will allow people to think about the security of future city operating systems, which needs to be taken really seriously. After all, if such systems are hacked, the consequences could be catastrophic.”

“Working with Kaspersky Lab helped us to solidify the technical authenticity in the game,” said Thomas Geffroyd, brand content director, Ubisoft. “There were some liberties we had to take in order to keep the game fun so Vitaly and his team gave us advice within the parameters of including this content in a video game.”

About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013-14 fiscal year Ubisoft generated sales of €1,007 million. To learn more, please visit www.ubisoftgroup.com.

©2014 Ubisoft Entertainment. All Rights Reserved. Watch Dogs, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries.

About Kaspersky Lab
Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 16-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.

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Media Contact
Sarah Bergeron 
781.503.2615
sarah.bergeron@kaspersky.com

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2012. The rating was published in the IDC report "Worldwide Endpoint Security 2013–2017 Forecast and 2012 Vendor Shares (IDC #242618, August 2013). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2012.