Press Release

Kaspersky PURE Total Security for Homes and Families Now Available

The Security of Every PC in Your Home Can Now be Easily Managed from a Single PC

January 24, 2011 - Woburn, Mass. – Kaspersky Lab, a leading developer of Internet security solutions that defend against computer viruses, spyware and all forms of malicious software, today announced the latest addition to its family of security solutions. Kaspersky Lab’s newest product provides unique central management to easily maintain the security of multiple PCs from a single PC. 

Kaspersky PURE Total Security is now available at retail and e-stores across North America. Built upon Kaspersky Lab’s world renowned anti-malware and proactive security technologies, Kaspersky PURE Total Security automatically protects users from all forms of malicious software. Its advanced technologies leverage the “cloud” to provide immediate urgent updates of the latest Internet threats. This is complemented by the company’s standard hourly signature updating and highly advanced proactive protection to guard against threats that are yet unknown.

Finally! Central Home Security Management

This is what our customers have been waiting for – an intuitively easy way to manage the security of every PC in one’s home from a single PC. Kaspersky PURE Total Security comes with unique central management capabilities and security tools to help users easily secure their digital lives, without needing a computer expert to help.  From one PC, you can:

  • run all scans, updates, and backup tasks automatically or on-demand
  • fix security issues without getting up from your desk
  • remotely manage parental controls, so your kids are never outside of your protection, even when they’re out of view
  • conveniently update the Kaspersky PURE Total Security licenses throughout your home

Control for Parents like Never Before

According to the data from Kaspersky’s Anti-Malware Lab, there are 20 newly infected children’s websites appearing daily.  By combining our latest Parental Control technologies with the remote management capabilities of Kaspersky PURE Total Security, parents are now better able to protect their kids as they explore online with easy-to-set centralized parental controls for each of their children’s machines.  The parental controls included in Kaspersky PURE Total Security prevent inappropriate material from being seen, enabling parents to block entire categories of online content, such as gambling websites, message boards and adults-only content.  Kaspersky PURE Total Security goes far beyond content-blocking. It also allows parents to:

  • Control when and for how long your children can be online, or on the computer at all

Kaspersky PURE’s Parental Control lets you set your deadlines, so there are no arguments when time is up.

  • Keep important family and personal information from being shared

Don’t just block the bad content from coming in your home; keep your valuable household information from getting out.  Parents can prevent private information, such as your home address, phone number or credit card number, from ever being shared online.

  • Have full visibility to prevent cyber-bullying

Full transcripts of instant messaging or social network communications can be saved and reviewed; and parents can have special keywords flagged automatically to monitor for profanity or harassment.  The software’s settings can block specified online contacts, and allow only pre-approved contacts. 

Easy-to-Use Tools at the Ready

Kaspersky PURE Total Security uses the technology that has made our very popular Kaspersky Anti-Virus and Kaspersky Internet Security the #1 selling consumer security software in the North American retail market today*.  Built to keep everyone in the household safe while online, there are additional tools within Kaspersky PURE Total Security always available to help keep all of your PCs running both safely and smoothly.  

  • Automated File Backup and Restore

Protect everyone’s irreplaceable digital valuables – music, photos, critical documents, financial information – from being lost forever.  Kaspersky PURE Total Security can run file backups for the PCs in your home from a single computer, easily storing data on any external drive or USB device.

  • Integrated Password Management

Kaspersky PURE Total Security’s Password Manager can store every individual’s own log-in passwords in an encrypted “digital vault” and then automatically log each person into their favorite websites and applications.  No more fussing around with lots of different and ineffective passwords. Simply remember one master password and Kaspersky PURE Total Security takes care of the rest with automatically generated unique and strong passwords.

  • Powerful Data Encryption and File Shredder

Now you can encrypt your most sensitive personal information so it’s never vulnerable to anyone accessing your computer.  When that information is no longer needed, or if a PC is being discarded, Kaspersky PURE Total Security’s File Shredder application irreversibly wipes information from your system, leaving no trace of any personal information.

The Kaspersky Family of Consumer Protection

With the addition of Kaspersky Pure Total Security consumers now have a wide spectrum of computer protection to choose from.  From the most inexperienced consumer to digital households with multiple computers to highly technical computer users, Kaspersky Lab offers the right product with the most advanced protection that never slows you down.
NEW -- Kaspersky PURE Total Security – All-in-One protection for your home and family, including new technologies offered for the first time from Kaspersky Lab, and the ability to protect and manage all the PCs in your home from a single PC

*Source: NPD Group/Retail Tracking/Security Software North America Retail Sales Unit Volume Year-over-Year, January 2009-December 2010

Kaspersky Internet Security – Browse the web with confidence, while Kaspersky’s global network of experts keeps you safe and secure from all known and emerging online threats

Kaspersky Anti-Virus – Our core consumer technology, offering essential, real-time protection from viruses, spyware and more

Kaspersky Anti-Virus for Mac – Excellent real-time protection for your Mac, stopping viruses before they can pass from your Mac to PCs on your network

Kaspersky Mobile Security – Protects your smartphone from theft, data loss, prying eyes, viruses and spam with a suite of anti-theft, anti-malware, and privacy features

This new addition to Kaspersky Lab’s arsenal of security software is the most recent example of Kaspersky Lab’s commitment to innovation and first-to-market technologies to keep our customers safe and secure online.  All of Kaspersky Lab’s security products are built from the ground-up by the Company’s security experts, providing superior protection that’s built to never slow you down.  Our global team of more than 800 engineers and virus analysts work around the clock everyday of the year to provide constant, vigilant protection to the more than 300 million systems we protect around the globe. We take what we do very seriously so that you can feel empowered to freely live, work and play online knowing that we are always there to keep you and your family safe.

Quotes:

Justin Priestley, Senior Vice President of Consumer Sales

Kaspersky Lab Americas

“Through discussions with our customers, we realize parents need comprehensive protection that they can manage without the help of an IT expert. By creating the easy centralized management capabilities within Kaspersky PURE Total Security we’re offering excellent visibility and control to these users so they can be confident that everyone in their household can safely and freely enjoy the Internet to live, work and play.” 

Monica Vila

The Online Mom (www.TheOnlineMom.com)

As a mother and concerned digital citizen, I’ve been tracking ways to keep my family safe online for years, and I’ve never seen a more complete and intuitive offering than Kaspersky PURE Total Security.  And it’s coming not a moment too soon.  We’ve all read the headlines about cyber-thieves that steal money from the most vulnerable members of our communities, and the horrific outcomes of online bullying left unchecked.  It’s time to get serious about online security, and Kaspersky PURE Total Security will give you all the technology you need.”

Where To Buy
Kaspersky PURE Total Security is now for sale online at usa.kaspersky.com/store and at popular retail outlets in the United States and Canada. For more information on Kaspersky PURE Total Security, visit http://usa.kaspersky.com/pureprotection

Pricing:
Kaspersky PURE Total Security
-- 1-year, 3-user license: $89.95 USD

About Kaspersky Lab

Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth computer defense for more than 300 million systems around the globe, including home and mobile users, small and medium sized businesses and large enterprises. Kaspersky technology is also incorporated inside the products and services of nearly 100 of industry leading IT, networking, communications and applications solution vendors. For further information about the company, please visit http://www.kaspersky.com/. Friend us on Facebook at www.facebook.com/KasperskyLabAmericas. Follow @Kaspersky on Twitter.

For the latest in-depth information on security threat issues and trends, please visit http://www.securelist.com/. Follow @Securelist on Twitter.

 For the most up-to-date world security news, visit http://www.threatpost.com/. Follow @Threatpost on Twitter.