Press Release

Kaspersky Lab announces the newest version of its flagship product to protect your PCs, financial data, passwords, photos and more

Woburn, MA - March 4, 2013 - Kaspersky Lab today announced the new version of its premier product for consumer PC protection – Kaspersky PURE 3.0 Total Security. Offering everything users need in a computer security suite, including online banking security, password management, and online backup, Kaspersky PURE 3.0 offers maximum protection for users to secure their online activities and digital assets across their home network of PCs.

Total Security That Delivers the Ultimate PC Protection
With 77% of computer users regularly shopping online, according to a study conducted by 0+K Research in 2012, it’s easy to imagine how many transactions occur daily, and how many credit card numbers are at the fingertips of cyber-criminals. A study[1] conducted by Kaspersky Lab showed that 70% of phishing emails trick victims into visiting malicious, cleverly-forged websites for the sole purpose of stealing their bank credentials. In addition, according to Kaspersky Lab research, more than 5,000 websites are compromised daily, including popular banking and shopping websites. Kaspersky PURE 3.0 is equipped with a unique and efficient array of technologies to protect its users from any form of cyber-attack.

Many people keep their important physical documents, cash, and family memories in fireproof safes in their homes, but what about the information stored on their computers? Users accumulate similar precious digital assets on their computers over the years – like photos, music, and legal or financial documents.  It makes sense to give your digital identity and assets as much protection as possible while browsing online, and to keep backup copies stored for peace of mind.  Kaspersky PURE 3.0 acts as a vault, a life-boat, and personal security guard for all things stored and exchanged on users’ PCs.

Here are some of the innovative protection technologies found in the new Kaspersky PURE 3.0:

Safe Money
Cyber-criminals are after one thing in the end: money. The Internet gives these modern con-artists new ways to steal, so Kaspersky PURE 3.0 includes new ways to stay protected.  Using new Safe Money technology, Kaspersky PURE 3.0 verifies that all websites requiring banking, payment, or shopping information are genuine, so users aren’t tricked into entering personal information onto a fake website. By using security certificates and the website’s reputation, Safe Money verifies the sites’ authenticity, and then automatically launches a secure web browser to offer extra protection from online malware. For even more protection, Safe Money also includes a new Secure Keyboard feature, which ensures login information isn’t recorded by keylogging software. Secure Keyboard mode will activate automatically when someone opens a bank or payment website or inserts a password on any web page. No other security software offers the same level of protection for their users’ money as Kaspersky Lab, which was awarded MRG Effitas’s Seal of Approval in November of 2012 for its airtight financial data security.

Online Password Manager
Using a variety of strong passwords is one of the most important ways to secure your personal information when using online services and applications. On average, Internet users have at least five password-protected services, like email accounts, social networks, and bank accounts, which require secure logins. Ideally, users should use a different password for each account, and each password should contain various combinations of characters and symbols, but multiple passwords are often difficult to remember and organize.  The Kaspersky Password Manager found in Kaspersky PURE 3.0 allows users to access an online password vault to store all their log-in information in a single, secure vault, that can be synced across multiple PCs with PURE 3.0 installed on them, instead of carrying a list of passwords on a piece of paper, or worse, using the same details for every login. If users are looking to create the most secure passwords they can, the Kaspersky Password Manager will generate an incredibly sophisticated password so they don’t have to, and further save it to the cloud, so memorizing it won’t be necessary.

Online Backup
With so many critical documents, photos and information stored on users’ computers, it’s important to plan for physical loss, damage or theft of PCs. Kaspersky PURE 3.0 now offers an integrated online backup feature, allowing users to automatically backup their files online via Dropbox service. Kaspersky PURE 3.0 makes the transfer as easy as possible by prompting users to create their own Dropbox account upon their first backup session. Once the files have been backed up, users will be able to access the files from any computer with an internet connection.

Automatic Exploit Prevention
Many of software programs we use daily can be easily exploited and turned into an effective entry point for cyber-criminals.  These common programs, such as Adobe Acrobat, Java, and more, may contain vulnerabilities that have not been fixed by the software creator, or by users who absentmindedly click “ignore” when prompted to install software updates. If these vulnerabilities are left unpatched, cyber-criminals can use these holes to gain access to their computer. Kaspersky Lab’s new Automatic Exploit Prevention technology anticipates and blocks these types of attacks by watching over the programs installed on the PC and monitoring them for abnormal behavior. If the program tries to perform unusual or unauthorized activities, this technology blocks the potentially malicious action without automatically deleting the entire program. 

Parental Controls
Parents aren’t always aware of what children are doing while they’re on the computer, which can be worrisome. With Kaspersky PURE’s parental controls, users will know their children are completely protected with Kaspersky Lab’s premier security features and filters. Parents can block access to inappropriate websites, set Internet usage time limits, and prevent valuable information, such as addresses or credit card numbers, from being shared with the world through Twitter or Facebook. If a child has their own computer, parents can manage and monitor all these Parental Control settings from their own computer via the central management tool.  

To round out the features included in Kaspersky PURE 3.0, users are able to conveniently manage the security of multiple PCs from one, central computer. Use the PC clean-up tools to keep all of the systems linked to PURE running smoothly, or run virus scans, updates and backups all from one computer.

A Legacy of Award-Winning Protection from Modern Cyber-Criminals
Kaspersky PURE 3.0 is built on the award winning foundation of Kaspersky Lab’s premium security technology, which has been praised time and again by a variety of industry experts.  After winning the prestigious “Product of the Year” award from independent test organization AV-Comparatives in 2011, Kaspersky Lab again posted the highest score for the second consecutive year.  Additionally, products from Kaspersky Lab’s line of home-user protection participated in more than 50 independent tests in 2012, and achieved a first-place in half of these evaluations. More information on the award results can be found here.   

Quotes:
Petr Merkulov, Chief Product Officer
Kaspersky Lab
“With Kaspersky PURE 3.0, we sought to develop a product that protects not only a PC, but the digital identity and online assets of its user. From bank accounts to family photos, Kaspersky PURE 3.0 makes sure our customers are fully protected and able to maintain their fast-paced online lifestyles.  By silently safeguarding every PC in their home, Kaspersky PURE 3.0 ensures they won’t have to slow down any time soon by using the best, most effective security software available.”

Justin Priestley, Senior Vice President, Consumer Sales
Kaspersky Lab
“Consumers are looking for an all-encompassing product, something that will make their lives easier but won’t impact their day-to-day lives, and Kaspersky PURE 3.0 has risen to the occasion. Kaspersky PURE 3.0’s vast array of features and tools offers a total and comprehensive solution for users who seek the ultimate protection for their network of personal computers. Innovative and award-winning technologies like Safe Money, Password Manager and Parental Controls makes Kaspersky PURE 3.0 the ideal choice for users who want as much protection as possible.”

Pricing and Availability
Kaspersky PURE 3.0 Total Security is available for purchase now on Kaspersky Lab’s online store and wherever quality software is sold in the U.S. and Canada. Current Kaspersky PURE and Kaspersky PURE 2.0 customers may upgrade free of charge to Kaspersky PURE 3.0 for the remainder of their existing license period. A standard subscription – 3-user licenses for a 1-year period – is $89.95.

About Kaspersky Lab

Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.

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[1] O+K Research: 2012 Global Consumer Perception and Knowledge of IT Threats