Kaspersky Lab Targets Top Three Position in Global Endpoint Security Market for 2011
April 4, 2011 – Woburn MA - Kaspersky Lab, a leading developer of secure content and threat management solutions, has announced plans to refine its organizational structure and become one of the top three IT security solutions providers for endpoint users in 2011.
According to Kaspersky Lab’s operational results for 2010*, the company demonstrated significant growth in all regions. Globally, the company’s revenues grew by 38 percent year-on-year and exceeded $500 million. The two most successful regions in 2010 for Kaspersky Lab were Europe, where company revenues increased by 16 percent and amounted to $218 million, and the Americas region, including the USA, North and South America, which saw growth of 68 percent and revenues of $134 million.
In the Asia-Pacific region and Japan the company experienced dramatic growth of 111 percent, which translated into revenues of $55 million. The year 2010 was also a successful one for Kaspersky Lab in the CIS, Eastern Europe, the Middle East and Africa, where revenues totaled $131 million – an increase of 35 percent compared to 2009.
These impressive levels of regional expansion mean Kaspersky Lab is set to become one of the top three providers of endpoint security solutions**. As part of the company’s strategy for continued business growth, and in order to accomplish its planned increase of market share, Kaspersky Lab’s management team has initiated a process that will refine the company’s organizational structure in two strategically important areas – product development and our regional sales network.
One of the key drivers behind Kaspersky Lab’s growth has been its winning unified technological platform developed in-house and used as a single foundation for all company's products targeted to different market segments. In March 2011, a decision was made to reinforce this process further by creating a single division to oversee the product strategy for all three of the company’s current business areas – consumer products and services, corporate solutions, and technology licensing to other vendors.
Petr Merkulov, formerly Head of the Technology Alliances Division, has been appointed to the position of Chief Product Officer.
In March 2011, Kaspersky Lab management also decided to revise the company’s approach to managing its network of regional sales, and to create a single division that will develop and maintain a global sales platform and take direct responsibility for sales and marketing in Europe and North America.
Heading the new division is Steve Orenberg, formerly the President of Kaspersky Lab, Americas, who has been appointed Chief Sales Officer.
Kaspersky Lab plans to complete the changes to its organizational structure in the first half of 2011. According to the management team, the new centralized management structure will allow the company to more effectively develop its business worldwide, ensure stable growth and strengthen its position in the global IT security market.
CEO and co-founder of Kaspersky Lab
“This year we are closer than ever before to becoming one of the top three providers of IT security solutions in the global market. In order to achieve this breakthrough we need to maintain our current rate of growth and once again demonstrate that as a company, we have what it takes to retain our competitive edge. By making our organizational structure globally-aligned we expect to achieve our goal of becoming one of the three biggest players in the global market by the end of 2011.”
Chief Sales Officer, Kaspersky Lab (formerly President of Kaspersky Lab Americas)
“At present, Kaspersky Lab is a truly international company with a global sales structure. By combining all the sales units into one division, Kaspersky Lab can implement a unified approach to dealing with global partners and clients, thus ensuring a uniformly high level of service for users in every country of the world.”
Chief Product Officer, Kaspersky Lab (formerly Head of the Technology Alliances Division)
“Our goal is to hold leading positions in every sector in which the company operates, and in order to achieve that goal we need to continue actively developing our products and solutions in line with market demands. The company’s extensive international expertise in combating Internet threats is a major advantage when it comes to IT security, and we ensure that this know-how provides real benefits to users of the company’s solutions. With the creation of a single division responsible for product development and services, Kaspersky Lab’s cutting-edge solutions will become even more highly integrated in order to provide our users with comprehensive protection.”
** Kaspersky Lab is rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2009
About Kaspersky Lab
Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth defense at work, at home and on the road for home and mobile users, small and medium sized businesses and large enterprises, protecting more than 300 million systems around the globe. Kaspersky technology is also incorporated inside the products and services of approximately 100 of the industry's leading IT, networking, communications and applications solution vendors. For further information about the company, please visit http://www.kaspersky.com/. Friend us on Facebook at www.facebook.com/KasperskyLabAmericas. Follow @Kaspersky on Twitter.