Press Release

Kaspersky Lab Survey Finds Average Consumer Loses $418 in Media Files on Devices

Survey Shows that Global Multimedia Loss is a Result of Cyberattacks, Theft and Misplacement of Mobile Devices

Woburn, MA – December 9, 2013 – According to the recent Consumer Security Risks survey conducted by Kaspersky Lab and B2B International, the global average cost of multimedia files that a consumer might lose from a device is $418. These losses are a result of a cyberattack to the device, or if a device becomes lost or stolen.

Within a 12-month period, 64 percent of survey respondents downloaded at least one song, film, TV show or game on a mobile device. However, over a third said they make no backup copy of their media content.

Failing to take the appropriate steps to back up content and install a security solution on mobile devices can become problematic. Especially considering that 14 percent of those surveyed reported that one of their devices was lost, stolen or broken and 27 percent have encountered a malware incident.

Protecting your valuable data
Cybercriminals understand that consumers value their media files, which is why they are constantly developing new malware to hold it ransom. In order to protect digital assets, consumers should consider taking the proper precautions.

Kaspersky Lab offers Kaspersky Internet Security – Multi-Device, a comprehensive solution to provide maximum security protection for PCs, Macs, Android smartphones and tablets against all types of cyber threats.

In addition to award-winning antivirus technologies, Kaspersky Internet Security – Multi-Device includes features to reliably protect users against device-specific threats. For example, the version of the solution designed to protect PCs running on Windows includes technology to protection against screen lockers, which counteracts malicious programs that block user access to a computer and demand a ransom before restoring access.

The version of the product for smartphones and tablets includes anti-theft functionality, allowing consumers to remotely block lost or stolen devices, detect the current location of the devices with GPS and remotely delete all personal information stored, all through the remotely operated Anti-Theft Web Management web-based control center. They can also activate the Mugshot feature to secretly use the front-facing camera on the phone to take a photo of a thief, further helping to identify the unauthorized user or the phone’s surroundings.

About Kaspersky Lab
Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.

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Media Contact
Sarah Bergeron
781.503.2615
sarah.bergeron@kaspersky.com