Press Release

Kaspersky Lab Partners with The Dark Knight Rises to Launch the Ultimate Batman Sweepstakes

Participants who help Batman stop Bane’s newest threat are entered for a chance to win a “Batman New York City Experience” 

Woburn, MA –July 2, 2012 – Kaspersky Lab, a leading developer of secure content and threat management solutions, has partnered with The Dark Knight Rises to launch “The People of Gotham City Sweepstakes.”In preparation for The Dark Knight Rises July 20 debut and starting today, Kaspersky Lab invites Batman fans and comic enthusiasts to help Batman stop the villain Bane’s newest threat and protect the people of Gotham City.

Participant engagement is the only way to help Batman in this quest created by Kaspersky Lab. It’s easy, and no purchase is necessary.  Participants can enter the sweepstakes online, and by sharing an entry via Facebook and Twitter, they can receive up to an additional 10 entries.

Eugene Kaspersky, CEO and founder of Kaspersky Lab, said: “Like the Dark Knight in his struggle against the insidious threats posed by Bane, Kaspersky Lab fights the equally insidious threats posed by cybercriminals all around the world; in this way we’re both quite simply ‘here to save the world.’ I think joining forces with The Dark Knight Rises is a compelling way to engage Batman fans across North America and reinforce our mission to fight cybercriminal activity around the world.”

More than 50 prizes will be awarded over the seven week sweepstakes, while one grand prize winner will receive a customized “Batman New York City Experience.” The package includes round-trip, air transportation for two to New York City, hotel accommodations and other exclusive activities—a helicopter tour of New York, dinner at the Gotham Bar & Grill, a personal hand-to-hand mixed martial arts training session, a True Crime tour of New York, $800 spending money, a Sony Vaio Z series laptop, a two-year subscription to Kaspersky ONE internet security, Batman Begins and The Dark Knight Blu-Ray movies, a Kaspersky gift bag and a life-size adult Batman costume (modeled after “The Dark Knight Rises” costume).

In addition to the sweepstakes, the microsite also encourages fans to enlist the help of others and tracks Batman’s fight against Bane.  Participants and fans can follow the excitement via  Kaspersky America’s Facebook page and on Twitter using #GothamCityNews and #LiveLikeBatman.

For more information on sweepstakes rules, prizes and how to take part, visit http://usa.kaspersky.com/batman.

About Kaspersky Lab

Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for consumers, SMBs and Enterprises. The company currently operates in almost 200 countries across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.

*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2010. The rating was published in the IDC report Worldwide IT Security Products 2011-2015 Forecast and 2010 Vendor Shares – December 2011. The report ranked software vendors according to earnings from sales of endpoint security solutions in 2010.

 

About The Dark Knight Rises

Opening in theatres and IMAX on July 20, 2012, “The Dark Knight Rises” stars Christian Bale, Michael Caine, Gary Oldman, Anne Hathaway, Tom Hardy, Marion Cotillard, Joseph Gordon-Levitt, and Morgan Freeman.  Christopher Nolan directed the film from a screenplay by Jonathan Nolan and Christopher Nolan, story by Christopher Nolan & David S. Goyer.  Emma Thomas, Christopher Nolan and Charles Roven are the producers, with Benjamin Melniker, Michael E. Uslan, Kevin De La Noy and Thomas Tull serving as executive producers, and Jordan Goldberg co-producing.  “The Dark Knight Rises” is based upon Batman characters created by Bob Kane and published by DC Comics. 

Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Film by Christopher Nolan, “The Dark Knight Rises,” to be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.  The film has been rated PG-13 for intense sequences of violence and action, some sensuality and language.

www.thedarkknightrises.com

Kaspersky Lab Contact Information

Nicole Canulla

Kaspersky Lab

781-503-5232

nicole.canulla@kaspersky.com