Kaspersky Lab Gets Personal About Security with Lady Geek
Kaspersky Lab Gets Personal about Security
With Lady Geek
Kaspersky Lab joins forces with renowned
female tech experts to launch a new online TV series that helps arm consumers with
October 5, 2011 – Woburn, Mass. – According to research from Kaspersky Lab, a leading developer of
secure content and threat management solutions, 78 percent of women and 67
percent of men do not have anti-virus or Internet security protection on their
mobile devices1. This is especially worrying given that malware
infections aimed at smartphones rose by 33 percent last year2.
people understand the risks associated with surfing the Internet without
adequate security both on and off their mobile devices, Kaspersky Lab has teamed
up with renowned female tech experts, Lady
the series, the Lady Geek TV Security Show’s charismatic hosts will tackle
mobile security, inappropriate content, social networks, cyber bullying,
identity theft and the ins and outs of malware. Episodes will debut weekly for
six weeks, offering the viewer practical tips and common sense solutions in
easily digestible portions.
Costin Raiu, Director, Global Research
& Analysis Team
“It’s important to partner with a group which
enables people to understand more about essential technology and how it can
greatly, and positively, impact their lives.”
Episode 1 Synopsis:
In our first episode, when Nicola’s super
zippy Android smartphone is stolen by a mysterious stranger, a whole range of
worries come up. What will he do with her phone? Dreading her next bill and
wondering what will become of some rather compromising photos, Maddie comes to
her rescue. With the help of Kaspersky’s mobile security software, the girls go
on an adventure to find the phone. Maddie and Nicola show how you can lock your
mobile, use GPS to track it, erase sensitive info and share other great tips.
view the first action-packed episode of the Lady Geek TV Security Show, visit
the Kaspersky Lab YouTube channel: http://www.youtube.com/watch?v=PusIcggPLuA.
Watch every Wednesday through November 9 to view new episodes of the Lady Geek
TV Security show.
1. Source: Kaspersky Brand
Track Survey 2011
2 Source: connectedworldmag.com
About Kaspersky Lab
Lab is the world's largest privately-held Internet Security company, providing
comprehensive protection against all forms of IT threats such as viruses,
spyware, hackers and spam. The company's products provide in-depth defense at
work, at home and on the road for home and mobile users, small and medium sized
businesses and large enterprises, protecting more than 300 million systems
around the globe. Kaspersky technology is also incorporated inside the
products and services of approximately 100 of the industry's leading IT,
networking, communications and applications solution vendors. For further
information about the company, please visit http://www.kaspersky.com/.
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