Press Release

Kaspersky Lab Gets Personal About Security with Lady Geek

Kaspersky Lab Gets Personal about Security

With Lady Geek

Kaspersky Lab joins forces with renowned female tech experts to launch a new online TV series that helps arm consumers with security knowhow

 October 5, 2011 – Woburn, Mass. – According to research from Kaspersky Lab, a leading developer of secure content and threat management solutions, 78 percent of women and 67 percent of men do not have anti-virus or Internet security protection on their mobile devices1. This is especially worrying given that malware infections aimed at smartphones rose by 33 percent last year2.

To help people understand the risks associated with surfing the Internet without adequate security both on and off their mobile devices, Kaspersky Lab has teamed up with renowned female tech experts, Lady Geek TV.

Throughout the series, the Lady Geek TV Security Show’s charismatic hosts will tackle mobile security, inappropriate content, social networks, cyber bullying, identity theft and the ins and outs of malware. Episodes will debut weekly for six weeks, offering the viewer practical tips and common sense solutions in easily digestible portions.

Quote:

Costin Raiu, Director, Global Research & Analysis Team

Kaspersky Lab

It’s important to partner with a group which enables people to understand more about essential technology and how it can greatly, and positively, impact their lives.”

Episode 1 Synopsis:

In our first episode, when Nicola’s super zippy Android smartphone is stolen by a mysterious stranger, a whole range of worries come up. What will he do with her phone? Dreading her next bill and wondering what will become of some rather compromising photos, Maddie comes to her rescue. With the help of Kaspersky’s mobile security software, the girls go on an adventure to find the phone. Maddie and Nicola show how you can lock your mobile, use GPS to track it, erase sensitive info and share other great tips.

 To view the first action-packed episode of the Lady Geek TV Security Show, visit the Kaspersky Lab YouTube channel: http://www.youtube.com/watch?v=PusIcggPLuA. Watch every Wednesday through November 9 to view new episodes of the Lady Geek TV Security show.

1. Source: Kaspersky Brand Track Survey 2011

2 Source: connectedworldmag.com

 About Kaspersky Lab

Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth defense at work, at home and on the road for home and mobile users, small and medium sized businesses and large enterprises, protecting more than 300 million systems around the globe. Kaspersky technology is also incorporated inside the products and services of approximately 100 of the industry's leading IT, networking, communications and applications solution vendors. For further information about the company, please visit http://www.kaspersky.com/. Friend us on Facebook at www.facebook.com/KasperskyLabAmericas. Follow @Kaspersky on Twitter.

 For the latest in-depth information on security threat issues and trends, please visit http://www.securelist.com/. Follow @Securelist on Twitter.

 

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Press/Analyst Contact:

Nicole Lawler

Kaspersky Lab Americas

781.503.5232

Nicole.lawler@kaspersky.com