Kaspersky Lab announces partnership with non-profit online safety advocate iKeepSafe
Eugene Kaspersky will lead initial fundraising efforts at the annual RSA
Conference 2013 in San Francisco
Woburn, MA –February 21, 2013 – Kaspersky Lab today announced the beginning of
their partnership with iKeepSafe.org, designed to raise funding and increase
online safety knowledge within K-12 schools across North America. iKeepSafe is a 501(c)3 nonprofit
international alliance, founded in 2005 to help influence online safety policy
and promote safe online behaviors.
Kaspersky Lab, an endpoint
security company which protects more than 300 million users worldwide, will
officially kick-off this partnership on February 25th at the RSA Conference
2013, an annual week-long gathering of the world’s most influential security vendors and experts. Proceeds raised
during the conference will be donated to iKeepSafe on Wednesday, February 27th
at the Kaspersky Lab booth at the RSA Conference 2013. Eugene Kaspersky, CEO and co-founder, will be
on-hand to present the funds.
The IT Security Industry Can
Help For every guest who attends a
presentation or product demonstration in the Kaspersky Lab booth during the RSA
Conference 2013, Kaspersky Lab will donate $10 to iKeepSafe. These proceeds will be used by iKeepSafe to
create and distribute materials that educate teachers, students and parents
about how to stay safe while browsing the Internet. High-quality software is a vital part of
online protection, but ensuring users are informed and educated about web
threats is an equally critical factor.
Throughout the year, Kaspersky
Lab will partner with iKeepSafe to produce and distribute dynamic, relevant
content directly to educators, and to offer guidance to policy-making
organizations charged with creating safe online environments for students. Through the combined resources and expertise
of Kaspersky Lab and iKeepSafe, school districts can make better-informed
decisions, and students will be more aware of online threats. Kaspersky Lab has historically supported
online safety awareness through the company’s consumer business unit, through
charitable activities like Touchdowns for Technology. This partnership with iKeepSafe will allow
Kaspersky Lab to engage the B2B security community and compliment the company’s
other ongoing awareness efforts, such as Kaspersky Lab’s sponsorship of the American Cup, which spotlights security
research conducted by college students.
Quotes: Chris Gaebler, Senior Vice
President of Marketing Kaspersky Lab North America “We partnered with iKeepSafe
based on their stellar reputation amongst IT industry and government
organizations, and their ability to execute their vision and really make a
difference. Throughout 2013, we plan to work with iKeepSafe on a number of
initiatives that speak to professional organizations and directly to consumers.
Kaspersky Lab’s mission is to make the
Internet a safer place for everyone, and ensuring the next generation of
digital citizens is as web-savvy and educated as possible about online threats
is the foundation of a safer Internet for us all. As Eugene Kaspersky is fond of saying: “we
are here to save the world.””
Marsali Hancock, President iKeepSafe “Now, more than ever, it is
critical that we learn to safely and securely navigate the digital environment
and protect our information. iKeepSafe is grateful for Kaspersky Lab’s generous
support that will help educators, parents and consumers keep safe and secure
About Kaspersky Lab Kaspersky Lab is the world’s largest privately held vendor of endpoint
protection solutions. The company is ranked among the world’s top four vendors
of security solutions for endpoint users*. Throughout its more than 15-year
history Kaspersky Lab has remained an innovator in IT security and provides
effective digital security solutions for large enterprises, SMBs and consumers.
Kaspersky Lab, with its holding company registered in the United Kingdom, currently
operates in almost 200 countries and territories across the globe, providing
protection for over 300 million users worldwide. Learn more at www.kaspersky.com.
* The company was rated fourth in the IDC rating Worldwide Endpoint
Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide
Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July
2012). The report ranked software vendors according to earnings from sales of
endpoint security solutions in 2011.
latest in-depth information on security threat issues and trends, please visit:
About iKeepSafe The Internet Keep Safe Coalition (iKeepSafe) is a
broad partnership of governors and first spouses, attorneys general, public
health and educational professionals, law enforcement and industry leaders
working together for the health and safety of youth online. The Coalition
provides innovative resources, including parent tutorials and educational
materials like the Faux Paw the Techno Cat® Internet safety book series and
animated films for children. iKeepSafe uses its unique partnerships to
disseminate the safety resources to families worldwide, including its
Generation Safe™ program launched in the U.S., Australia, Singapore, Hong Kong
and Vietnam. To learn more, visit www.ikeepsafe.org/.