Press Release

Kaspersky Lab announces partnership with non-profit online safety advocate iKeepSafe

Eugene Kaspersky will lead initial fundraising efforts at the annual RSA Conference 2013 in San Francisco

Woburn, MA –February 21, 2013 – Kaspersky Lab today announced the beginning of their partnership with iKeepSafe.org, designed to raise funding and increase online safety knowledge within K-12 schools across North America.  iKeepSafe is a 501(c)3 nonprofit international alliance, founded in 2005 to help influence online safety policy and promote safe online behaviors. 

Kaspersky Lab, an endpoint security company which protects more than 300 million users worldwide, will officially kick-off this partnership on February 25th at the RSA Conference 2013, an annual week-long gathering of the world’s most influential security vendors and experts.  Proceeds raised during the conference will be donated to iKeepSafe on Wednesday, February 27th at the Kaspersky Lab booth at the RSA Conference 2013.  Eugene Kaspersky, CEO and co-founder, will be on-hand to present the funds.

The IT Security Industry Can Help
For every guest who attends a presentation or product demonstration in the Kaspersky Lab booth during the RSA Conference 2013, Kaspersky Lab will donate $10 to iKeepSafe.   These proceeds will be used by iKeepSafe to create and distribute materials that educate teachers, students and parents about how to stay safe while browsing the Internet.  High-quality software is a vital part of online protection, but ensuring users are informed and educated about web threats is an equally critical factor.

Throughout the year, Kaspersky Lab will partner with iKeepSafe to produce and distribute dynamic, relevant content directly to educators, and to offer guidance to policy-making organizations charged with creating safe online environments for students.  Through the combined resources and expertise of Kaspersky Lab and iKeepSafe, school districts can make better-informed decisions, and students will be more aware of online threats.  Kaspersky Lab has historically supported online safety awareness through the company’s consumer business unit, through charitable activities like Touchdowns for Technology.  This partnership with iKeepSafe will allow Kaspersky Lab to engage the B2B security community and compliment the company’s other ongoing awareness efforts, such as Kaspersky Lab’s sponsorship of the American Cup, which spotlights security research conducted by college students.

Quotes:
Chris Gaebler, Senior Vice President of Marketing
Kaspersky Lab North America

“We partnered with iKeepSafe based on their stellar reputation amongst IT industry and government organizations, and their ability to execute their vision and really make a difference. Throughout 2013, we plan to work with iKeepSafe on a number of initiatives that speak to professional organizations and directly to consumers.  Kaspersky Lab’s mission is to make the Internet a safer place for everyone, and ensuring the next generation of digital citizens is as web-savvy and educated as possible about online threats is the foundation of a safer Internet for us all.  As Eugene Kaspersky is fond of saying: “we are here to save the world.”” 

Marsali Hancock, President
iKeepSafe

“Now, more than ever, it is critical that we learn to safely and securely navigate the digital environment and protect our information. iKeepSafe is grateful for Kaspersky Lab’s generous support that will help educators, parents and consumers keep safe and secure while online.” 

About Kaspersky Lab
Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.

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About iKeepSafe
The Internet Keep Safe Coalition (iKeepSafe) is a broad partnership of governors and first spouses, attorneys general, public health and educational professionals, law enforcement and industry leaders working together for the health and safety of youth online. The Coalition provides innovative resources, including parent tutorials and educational materials like the Faux Paw the Techno Cat® Internet safety book series and animated films for children. iKeepSafe uses its unique partnerships to disseminate the safety resources to families worldwide, including its Generation Safe™ program launched in the U.S., Australia, Singapore, Hong Kong and Vietnam. To learn more, visit www.ikeepsafe.org/.