Kaspersky Lab Announces New Generation of Ultimate PC Protection for Your Home
Kaspersky PURE 2.0 Total Security Makes it Easy
to Protect Your Passwords, Photos and Online Identity Centrally, on All Your
Woburn, MA –March
26, 2012 – Kaspersky Lab, a leading developer of secure
content and threat management solutions today announced a new version of its
flagship product for at-home PC protection – Kaspersky PURE 2.0 Total Security.
Using Kaspersky Lab’s award-winning anti-malware protection and an array
of additional security tools, Kaspersky PURE 2.0 Total Security is the easiest
way to keep multiple PCs secure, irreplaceable digital assets protected, and
children safe and responsible online.
PURE uses the same industry-leading security technology as the Company’s core
product –Kaspersky Internet Security – which earned the coveted “Product of the Year”
award from independent test organization AV-Comparatives. The technology in Kaspersky PURE includes
proactive defenses against emerging threats, real-time cloud-enabled scanning,
a virtual sand-box for opening unknown websites or applications, and can even
roll-back system changes caused by malware. What does all that technology mean to you? It means you’re fully protected while banking
online, sharing on social networks, or making online purchases.
Kaspersky PURE has been given a
fresh new look, making it easier and more intuitive than ever to use all the
protection at your fingertips. Using
Kaspersky Lab’s Hybrid Protection technology, we’ve taken the benefits of cloud-based intelligence and
information distribution, and use this real-time data source to fuel our
sophisticated protection technologies installed directly on your PC. The advanced technologies installed on your
machine offer immediate, proactive protection from known malware that attempts
to infiltrate your PC and, equally important, monitors and blocks any
suspicious behavior that could be caused by unknown malware attempting to attack
you. Using a combination of
security technology found in both the cloud and installed on the PC, Kaspersky
PURE provides complete and efficient protection.
PC Management Ideal for households with multiple
computers, including families with children, Kaspersky PURE uses Home Network
Management to easily protect, manage and monitor every PC in the household from
a single machine.
one PC, you can:
all scans, updates, and backup tasks on every PC in the house automatically or
security issues without getting up from your desk
parental controls from anywhere in the house, so your kids are protected even
when they’re out of view
update the Kaspersky PURE licenses throughout your home
Package of Security Tools Kaspersky
PURE also includes everything you need to secure your online identity and protect
your irreplaceable digital property.
When you install Kaspersky PURE, our extra layers of security mean you can
say good-bye to overpriced and inefficient niche products.
Parental Controls By
combining our latest Parental Control technologies with the remote management
capabilities of Kaspersky PURE, parents can set customized usage rules for each
child with ease, all without getting up from your couch. Blocking access to inappropriate websites, or
entire website categories (e.g., “gambling websites”), is just the beginning of
what Kaspersky PURE offers. Using
Parental Controls, parents can set time limits for when the computer or
internet can be used, log full transcripts of online conversations, or look for
specific keywords that could indicate cyber-bullying. Parents can also proactively prevent valuable
household information from being shared online by predefining information –
such as your home address or credit card number - that Kaspersky PURE will
automatically block from being shared on social networks or IM chats.
Automated File Backup
and Restore Kaspersky
PURE can run file backups for the PCs in your home from a single computer,
easily storing data – including music, photos, critical documents, and financial
information – on any external drive or USB device.
PURE’s Password Manager can store your account information and log-in passwords
in an encrypted “digital vault” which automatically logs each person into their
favorite websites and applications. No
more notes with hand-written passwords taped to your desktop. No more
easily-cracked passwords either, since Kaspersky Password Manager can
automatically create and enter unique, secure passwords for all your accounts. Simply remember one master
password and Kaspersky PURE takes care of the rest.
Powerful Data Encryptionand File Shredder Now
you can encrypt your most sensitive personal information so it’s never
vulnerable to anyone accessing your computer, even by sophisticated hackers who
can resurrect your “deleted” documents. When
that information is no longer needed, or if a PC is being discarded, Kaspersky
PURE’s File Shredder application irreversibly wipes data from your system,
leaving no trace of any personal information.
PC Clean-Up Tools Gain space on your hard drive
and keep your online privacy rock-solid by cleaning the places “behind the
scenes” where your computer stores Internet browsing records. At the push of a button, Kaspersky PURE will
delete temporary files, browsing logs, tracking cookies, and more.
QUOTES: Justin Priestley,
Senior Vice President of Consumer Sales Kaspersky Lab Americas “With Kaspersky PURE 2.0, we’ve
taken the challenge and the guess-work out of tasks like backing up files or
setting parental controls. Between our
easy user interface and our centralized Home Network Management, Kaspersky Lab
is making the technology lauded by security experts easy and accessible for
Kaspersky PURE Total Security --
1-year, 3-user license: $89.95 USD
About Kaspersky Lab Kaspersky
Lab is the world's largest privately-held Internet Security company, providing
comprehensive protection against all forms of IT threats such as viruses,
spyware, hackers and spam. The company's products provide in-depth computer
defense for more than 400 million systems around the globe, including home and
mobile users, small and medium sized businesses and large
enterprises. Kaspersky technology is also incorporated inside the products
and services of nearly 100 of industry leading IT, networking, communications
and applications solution vendors.