Kaspersky Lab Americas' Award Winning Partner Program Raises the Bar
Woburn, MA – May 4, 2010 – A 100% commitment to the value-added channel isn’t simply lip service at Kaspersky Lab, a leading developer of Internet threat management solutions that protect against all forms of malicious software. It’s why Kaspersky Lab has transformed itself from a virtual unknown in North America to a significant force in IT security in just five years.
Already honored by Everything Channel in 2008 & 2009 as the Client Security Software Company of the Year and aFive Star Partner Program Winner , today’s announcement unveils significant new enhancements and levels to the Kaspersky Lab Green Team Partner Program. Kaspersky Lab offers top rated security solutions to maximize partners’ competitive edge and market reach. In order to optimize the needs of its partners, the sales and support teams are lead as a single team by Nancy Reynolds, Kaspersky Lab Americas’ Senior Vice President of Sales and Support. Pre-sales, post-sales and support are offered in four languages (English, French, Spanish and Portuguese) out of the Americas’ headquarters in Woburn, Massachusetts to meet the needs of the entire region.
As part of its Green Team Partner Program, Kaspersky Lab has significantly beefed up the WOW! factor with new revenue, support and rewards opportunities. Here is a sampling of what’s new:
NEW! New Business Discount Rewards – Financial incentives for Partners around new customer acquisition. NEW! Online Deal Registration – Partners who register deals can earn additional discounts and protect deals. NEW! Customer Account Registration – With an approved business plan, Partners can register protection for specific customer accounts. NEW! Extended Distribution Terms – Partners can now receive even greater distribution terms for positive cash flow. NEW! Syndicated Threatpost Content – Partners can now syndicate Threatpost IT Security News and Analysis on their own websites, bringing the latest security news and threat information to their customers, driving new traffic to partner websites and generating new partner leads. NEW! Self-Service Software Downloads & Trials – Partners can easily access customized and co-branded software downloads, greatly reducing the time and effort required for customer trials. NEW! Kaspersky University Online Training – Partners are eligible for admission to the new Kaspersky University. Regional and new online training modules are offered for optimal knowledge exchange.
Quotes Spencer Ferguson, President, Wasatch Software “I’m very excited about syndicating Threatpost content to our site. This brings relevant and constantly changing IT security news and analysis directly to our web site for our customers and prospecting needs. And best of all, it’s packed with new marketing opportunities for our company without us having to lift a finger.”
Brett Alterman, Sales Director, Resilient IQ “The new deal registration program not only protects us in competitive situations, it rewards us with meaningful discounts for bringing new opportunities to Kaspersky Lab. The fact that Kaspersky Lab is willing to invest in my business by funding a dedicated Kaspersky product sales specialist shows they value me as a true business partner. These are just two benefits among a host of others that are particularly important to us at Resilient IQ.”
Nancy Reynolds, Senior Vice President Corporate Sales & Support, Kaspersky Lab Americas “When I came to Kaspersky Lab, my intent was not to change the Green Team Partner program, but enhance it. As partners make commitments and investments with Kaspersky Lab, we want to ensure that we deliver a program that emphasizes education, knowledge transfer and lead management and we’ll continue to invest in those partners who give us their highest levels of commitment. We’re building business integrity into our programs and maintaining profitability for greater revenue for partners and customers.”
Kristen Capone, Vice President, North American Channel Sales, Kaspersky Lab Americas “Having recently come on board at Kaspersky Lab, I communicated my goal of optimizing the Green Team Partner Program in ways that would richly benefit partners in 2010 and beyond. This program is the next step of that vision and reality.”
About Kaspersky Lab Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth defense at work, at home and on the road for home and mobile users, small and medium sized businesses and large enterprises, protecting more than 300 million systems around the globe. Kaspersky technology is also incorporated inside the products and services of approximately 100 of the industry's leading IT, networking, communications and applications solution vendors. For further information about the company, please visit http://www.kaspersky.com/ . Friend us on Facebook at www.facebook.com/KasperskyLabAmericas . Follow @Kaspersky on Twitter.