EffectiveUI Helps Kaspersky Lab Bring Security Products to Customers Via Mobile Website
user experience agency EffectiveUI, Kaspersky Lab’s U.S. Mobile Website gives
customers the ability to both browse and purchase security products through
Denver, CO – Jan. 29, 2013 – Kaspersky Lab, a leading developer of
security and threat management solutions, has launched
its U.S. mobile website, created by EffectiveUI, a leading user experience agency. Providing a consistent,
streamlined way for customers to access product information and ratings, the
site is the first in its industry to offer a fully functional mobile website and
give customers the ability to not only browse, but also purchase security products – including mobile security offerings – directly from their smartphones.
According to a December 2011 comScore report, 38 percent of all smartphone users have used their phone to purchase a
product. With this increase in commerce generating from smartphones, and because
Kaspersky Lab had seen significant mobile traffic to its website, the company enlisted
EffectiveUI to create a new mobile website that would provide a cohesive experience
no matter the device, while also making the site more useful for customers
looking to purchase its products.
Kaspersky Lab’s U.S. Mobile Website is designed
to make the interactions operate the way people typically use a mobile device. With
pulldown tabs, orientation change features and more, the mobile website
emulates the interfaces found in native mobile apps.
“In addition to strategically improving our
mobile product suite, we have been focused on increasing engagement with our
mobile customers. A critical element of this effort has been to improve the
mobile user experience on our websites,” said Tom Hubbard, Director, Digital
Marketing, Kaspersky Lab. “The EffectiveUI team
was able to create a mobile site in just 12 weeks that has delivered a significant
return. Page views have increased by 64.7 percent per mobile site visit, and we’ve
seen a 21.7 percent increase in revenue per mobile site visit as well.”
EffectiveUI designed the mobile website to be
consistent with Kaspersky Lab’s brand vision and desktop website, focusing on
ease of use and product detail. The design and development processes took place
in tandem in order to ensure quick review cycles and increase time to market. The
technology team employed open source libraries and carefully planned the HTML,
HTML5 browsers while also supporting a range of older browsers still
Additionally, these practices ensured seamless integration with Kaspersky Lab's
third-party ecommerce and customer reviews services.
“Because Kaspersky Lab provides
effective and innovative security solutions
for both businesses and consumers, creating a uniform
and compelling experience for all audiences no matter the device was extremely
important,” said Rebecca Flavin, CEO, EffectiveUI. “Kaspersky Lab implemented a
go-to-market mobile strategy that reinforced their commitment to meeting
customer demand while setting the bar for their industry.”
About EffectiveUI Founded in 2005,
EffectiveUI is a full-service user experience agency that simplifies complex
experiences, bringing value to people’s lives. By researching and articulating
user needs, our team of customer insight, design and technology services
experts create custom applications that improve digital interactions and
enhance emotional engagement with a company and brand. EffectiveUI works with
some of today’s top companies – including
AAA, American Greetings, Boeing, CenturyLink, Discovery Channel, eBay, GE
Health, National Geographic, and Navy Federal Credit Union – to provide a strategic vision and to
increase revenue, brand awareness, customer loyalty and usability. EffectiveUI is a WPP company (NASDAQ: WPPGY).
WPP is the world's largest communications services group.
About Kaspersky Lab
Lab is the world’s largest privately held vendor of endpoint protection
solutions. The company is ranked among the world’s top four vendors of security
solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has
remained an innovator in IT security and provides effective digital security
solutions for consumers, SMBs and Enterprises. The company currently operates
in almost 200 countries and territories across the globe, providing protection
for over 300 million users worldwide. Learn more at www.kaspersky.com.
company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue
by Vendor, 2010. The rating was published in the IDC report Worldwide IT
Security Products 2011-2015 Forecast and 2010 Vendor Shares – December 2011.
The report ranked software vendors according to earnings from sales of endpoint
security solutions in 2010.
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