Press Release

America’s Fastest Growing Internet Security Software* Introduces its New 2010 Lineup

 

WOBURN, MA - August 18, 2009 - Kaspersky Lab, a leading developer of Internet threat management solutions that protect against all forms of malware, including viruses, spyware, hackers and spam, today announced the availability of Kaspersky Internet Security 2010 and Kaspersky Anti-Virus 2010 in the U.S. and Canada.  The 2010 lineup brings a new class of automated, high-performance protection to consumers and small business owners, keeping users protected without slowing them down.

Recent data shows a drastic change in the way cyber threats have shifted, now more than ever targeting applications that we've come to trust.

  • 2.7 billion vulnerable applications installed on U.S. PCs alone. **
  • Attacks via social networks (i.e. Facebook and Twitter) are 10 times more likely to succeed versus attacks sent via email. ***

Kaspersky Lab's 2010 product line is designed to deliver an unparalleled new class of protection against these now dominant forms of vulnerabilities and attacks.  These products have been designed to address three critical aspects - maximum Protection, superior Performance, in a new hassle-free Polite environment - to enhance today's Web experience. 

Proactive and Immediate Threat Protection:

                NEW! Urgent Detection System

Managed by the Company's global team of expert virus analysts, Kaspersky's Urgent Detection System protects our millions of users worldwide against the latest threats in a way no other software does.  As one of Kaspersky's users encounters a never-before-seen malware threat while surfing the Web or downloading files, that threat is instantly sent to our Lab, which in turn immediately adds characteristics of the malicious attack to a central database of new, breaking threats, all in under one minute.  Kaspersky Internet Security 2010 checks that database every time a user launches an application or visits the Web, ensuring real-time protection that blocks these threats before they can ever spread. 

                ENHANCED! Elevated Protection from Dangerous and Outdated Applications

The 2010 product line from Kaspersky Lab comes with new layers of proactive and streamlined technology to secure and manage the applications you use on the Web and on your PC. 

  • Vulnerability Assessment: Identifies the programs running on a PC that lack the most recent security updates, and guides users to the specific patches for these application vulnerabilities before they can be exploited. 
  • Kaspersky Whitelisting and Application Control: Kaspersky Internet Security 2010 automatically checks our Lab's in-the-cloud database of the most up-to-the-minute "known good" and "known bad" applications. This allows good applications to run freely, while immediately stopping malicious programs from running at all. Kaspersky also applies a unique rating system to questionable applications that limits their access to sensitive areas of the PC (i.e. system registry, personal data files).
  • Powerful Expanded Heuristics: Kaspersky's 2010 products include the Company's recently-awarded patented technology for advanced behavior monitoring, using artificial intelligence to block malicious programs. In the example mentioned above, questionable applications are closely monitored for any potentially threatening actions, and Kaspersky's heuristics will immediately block the activity.

Unmatched Overall Performance

                ENHANCED! Kaspersky 2010's Faster Core Anti-Virus Engine

Consistently known year after year for the speed and performance of its products, Kaspersky Lab redoubled its efforts and once again sets a new standard for superior protection without slowing down a user's computer.  Kaspersky Lab's 2010 anti-virus engine technology now performs scans and other core tasks 40 percent faster than our previous 2009 products.

                Independent Tester Cascadia Labs Endorses New Speed Improvements

Further evidence of Kaspersky Lab's superior performance is shown in a recent study conducted by Cascadia Labs, a leading independent testing organization.  Cascadia Labs compared the performance of Kaspersky Internet Security 2010 to other leading consumer products now available, and determined that the product achieved the top overall ranking for performance and operation. The product also posted the top score for on-access and on-demand scanning, with low at-rest memory usage and minimal impact on system boot time. These results provide additional proof that along with delivering premium Internet security, the Kaspersky Lab 2010 line-up is also the fastest protection around. Cascadia Labs' complete test report can be viewed here: Consumer Endpoint Security Suites.

It's Always Nice to Be Polite

Along with an improved and intuitive graphical interface, Kaspersky Internet Security 2010 takes a significant step forward in delivering a hassle-free computing experience to keep customers safe with fewer intrusions and with more customizable features.

                NEW! Kaspersky Safe Run

For the first time in any Internet security suite, Kaspersky Internet Security 2010 users can now run any application in a completely protected virtual environment that is walled-off from the computer's applications and machine settings.  Using our first-of-a-kind Kaspersky Safe Run, users can browse, open or run any email attachment, or unknown program with confidence that no harm will be done to their computer.             

                NEW! Gamer Mode

With the push of a button, automatically block pop-ups and reduce Kaspersky's 2010 products use of PC resources to the bare minimum. The game won't be interrupted or slowed, and Kaspersky Lab will still block any hacker or malware that tries to sneak onto the system.

                ENHANCED! Virtual Keyboard

The on-screen virtual keyboard protects against identity theft by allowing users to type using untraceable mouse-clicks.  This Virtual Keyboard is now embedded as a Web browser tool bar, making it easier to use when entering credit card numbers, login passwords, or other valuable data.

                NEW! Auto-Run Disable

 Prevent peripherals like portable USB drives from automatically executing when they are plugged in to the machine, prompting users to scan the drive for any hidden threats.            

In addition to the technology on your PC, Kaspersky Lab offers Free Tech Support based in the USA. Live representatives based in our Americas' headquarters in Boston, Massachusetts, are available to assist our customers Monday through Friday from 8 AM to 9PM ET, and never at an additional charge.  For added convenience, support staff can also assist through live online chat, or email at http://usa.kaspersky.com/support. Users can also access our online Knowledge Base 24/7 to find answers to most questions. 

 

QUOTES:

Jon Crotty, Research Analyst, Security Products & Services

IDC

"Kaspersky Lab's success in a crowded segment has given them a solid position in the U.S. and Canadian markets. It is a company known for technical prowess, and its 2010 Internet security and anti-virus products underscore Kaspersky Lab's track-record of introducing new security technology to the consumer market.  Combined with improvements to the layered application security scheme Kaspersky Lab pioneered in years past, Kaspersky Internet Security 2010 is a powerful solution that is well-equipped to exceed the expectations of consumers."

Justin Priestley, Senior Vice President, Consumer Sales

Kaspersky Lab Americas

"The rules for effective security have changed. As threats continue to adapt and target us through new mediums, they can't simply be avoided by smart Web browsing habits or deleting suspicious emails.  Fast response time is the most valuable asset when dealing with these changing threats, and with our 2010 products, Kaspersky Lab ensures our users immediately benefit from the insight of our global team of experts.

Kaspersky Lab‘s sales volume has grown by more than 250% from January-May 2009 versus the same time period in 2008.  This represents a tremendous growth in the U.S. and Canadian markets, with U.S. sales growing at a rate that is twenty-five times faster than the leading competitor*.  Becoming the fastest growing Internet Security Software after entering the market just three years ago - a significant accomplishment for any business in any industry - is the best validation yet that our products deliver complete, easy-to-use protection that today's users require."

 

WHERE TO BUY

Kaspersky Internet Security 2010 and Kaspersky Anti-Virus 2010 can be purchased online at usa.kaspersky.com/store as of today, and at popular retail outlets in the United States and Canada beginning in early September. 

Customers may upgrade free of charge from Kaspersky Internet Security 2009 and Kaspersky Anti-Virus 2009 to versions to the 2010 versions for the remainder of their existing license period. Further information about Kaspersky's 2010 security products and step-by-step instructions on how to upgrade can be found at: http://usa.kaspersky.com/support/upgrade.php.  Kaspersky Lab's 2010 product offerings will be compatible with the forthcoming Microsoft Windows 7 operating system.

 

PRICING

Kaspersky Internet Security 2010 - 1-year, 3-user license: $79.95

Kaspersky Anti-Virus 2010 - 1-year, 3-user license: $59.95

 

About Kaspersky Lab

Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth defense at work, at home and on the road for home and mobile users, small and medium sized businesses and large enterprises, protecting more than 250 million systems around the globe.  Kaspersky technology is also incorporated inside the products and services of approximately 100 of the industry's leading IT, networking, communications and applications solution vendors. For further information about the company, please visit http://www.kaspersky.com/. For the latest in-depth information on security threat issues and trends, please visit http://www.viruslist.com/. For the most up-to-date world security news, visit http://www.threatpost.com/.

 

*Source:  NPD Group/Retail Tracking/Security Software July 2006-June 2009    

**Source: "Secunia PSI: U.S. PCs Have 2,720,800,000 Vulnerable Programs Installed!"  June 24, 2009

***Kaspersky Lab Research

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