Kaspersky Lab North America Wins Info Security’s Global Excellence Award for Channel Marketing Team of the Year

Woburn, MA – May 4, 2015 –Kaspersky Lab North America announced today that Info Security Products Guide has named the North America Channel Marketing Team a Gold Winner of the 2015 Global Excellence Awards in the Marketing Team of the Year category. Info Security Products Guide honors excellence in every facet of the security industry including products, people behind the successes and best companies.

Kaspersky Lab’s Channel Marketing Team is responsible for designing and implementing partner programs and campaigns to drive the company’s channel recruitment and marketing programs and increase partner engagement. Since early 2014 the team has launched several first-ever programs and initiatives at Kaspersky Lab that helped move the business forward for the Company as well as channel partners:

• The Channel Marketing team launched a re-vamped Partner Portal, resulting in an increase in usage of 30 percent year-over-year (YoY) from 2013.
• Channel Marketing programs supported the recruitment of nearly 650 new LAR (large account reseller) sales reps who registered deals that closed in 2014 and over 800 new VAR (value added reseller) partners.  The combination of these new recruits has contributed nearly 10 percent of B2B bookings in 2014. In addition:
  • Deal Registration increased 15 percent YoY
  • Partner Recruitment increased 17 percent YoY
• Channel Marketing supported the Channel Sales team in over 380 customer events and 1,550 partner events, engaging over 15,000 partner reps, and contributing 9,250 qualified leads and over 5,800 deal registrations.

The Channel Marketing team is led by Jon Whitlock, who was recently promoted to Vice President, B2B Marketing, Kaspersky Lab North America.

More than 50 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2015 Global Excellence Awards Finalists and Winners.

Quote:
Jon Whitlock, VP, B2B Marketing
Kaspersky Lab North America
“This award is a true testament to the significant contributions the Channel Marketing team has made to the company as a whole, as well as to our channel partners. The team has worked hard to design and implement channel marketing programs that are brand new to the company and we’ve seen huge successes among our reseller community as a result of those programs.  The channel marketing team is a vital part of the whole B2B marketing engine. I’m extremely proud of what the team has accomplished thus far, and I’m excited about the programs we have planned for the future.”

About Kaspersky Lab
Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 17-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 400 million users worldwide. Learn more atwww.kaspersky.com.

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Media Contacts
Susan Rivera
781.503.5211
Susan.rivera@kaspersky.com

About Info Security Products Guide
Info Security Products Guide sponsors leading conferences and expos worldwide and plays a vital role in keeping end-users informed of the choices they can make when it comes to protecting their digital resources. It is written expressly for those who are adamant on staying informed of security threats and the preventive measure they can take. You will discover a wealth of information in this guide including tomorrow's technology today, best deployment scenarios, people and technologies shaping info security and market research that facilitate in making the most pertinent security decisions. The Info Security Products Guide Awards recognize and honor excellence in all areas of information security. To learn more, visit www.infosecurityproductsguide.com and stay secured.