Kaspersky Lab contributes into mobile media and entertainment industry development

Woburn, MA – March 1, 2013 - Kaspersky Lab has become a member of the MEF, the global trade association for mobile content and commerce. The company announced its membership on February 27 during Mobile World Congress 2013 at the MEF Breakfast Briefing on Consumer Trust in Apps which was dedicated to Security & Privacy.

MEF membership allows Kaspersky Lab to closely cooperate with the leading global players of the mobile market and contribute into the growth of the industry.

Kaspersky Lab offers mobile security that provides complete anti-malware protection and a wealth of features for securing data both on smartphones and tablets: these are Kaspersky Mobile Security and Kaspersky Tablet Security for personal users. For businesses of all sizes the company offers Kaspersky Security for Mobile - one platform that provides the world’s best anti-malware protection, robust control tools and Mobile Device Management.

Quotes:

Kirill Zelensky

Kaspersky Lab’s Global Business Development Director, Mobile

“I am pleased that Kaspersky Lab joined the MEF. Security and mobile device management have recently become a key issue for the mobile industry: both companies and personal users need to protect their devices, securing their personal and corporate data. Kaspersky Lab has vast experience in this field and I believe this is an important opportunity to share this expertise with the leading players in the mobile industry.”

Rimma Perelmuter

 CEO, MEF

“Our mission is to support our members across the global mobile ecosystem. Consumer Trust is a critical issue for the industry; 35 percent of consumers in MEF’s latest study cited Trust as a barrier to purchasing more on mobile. It is extremely valuable to have Kaspersky Lab expert team share insight on Malware & Privacy issues at MEF’s Consumer Trust in Apps briefing at MWC 2013.”

###

About MEF

MEF is the global trade body of the mobile media and entertainment industry. It represents the leading companies throughout the entire mobile entertainment value chain, and works on behalf of its diverse membership to facilitate industry growth, shape regulation and deliver competitive advantage to its members.

With global headquarters in London and operational chapters in Asia, EMEA, LATAM and North America, MEF is a member network with a global reach, strong local representation and the ability to drive market change. Established in 2000, MEF provides a consistent and powerful voice for the foremost mobile media businesses and entrepreneurs. For further information and a full list of members please visit: www.mefmobile.org

About Kaspersky Lab
Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for consumers, SMBs and enterprises. The company currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www. www.kaspersky.com.

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.

For the latest in-depth information on security threat issues and trends, please visit:

Securelist | Information about Viruses, Hackers and Spam
Follow @Securelist on Twitter

Threatpost | The First Stop for Security News
Follow @Threatpost on Twitter