Kaspersky Lab Taps IT Decision Makers for Insights; Helps Organizations “Be Ready” for Threats with an Instant, Personalized Report at No Cost
Woburn, MA – October 27, 2011 – Kaspersky Lab, a leading developer of secure content and threat management solutions joined forces with The Bathwick Group, a strategic research and consulting company, to better understand how individual companies are using IT to respond to changing business needs. This free online “Be Ready Assessment” will provide an instant assessment of the unique security challenges for each respondent’s organization. Organizations of all sizes and across all sectors in North America and Western Europe are invited to leverage this in-depth security assessment tool, and subsequently the anonymously compiled results will comprise a full research report that will help companies better understand their security posture as compared to similar organizations.
The online questionnaire guides companies through a number of critical areas, such as IT security risks and challenges, the approach to IT security and the implementation of new technologies.
In return for completing the questionnaire, companies will receive a free and instant personalized evaluation of their IT security risks. The confidential “Be Ready Assessment” will provide information on security priorities and potential areas of focus along with suggested next steps and quick wins to help the company prepare for the threats that lie ahead. Participating companies will also receive free, early access to the full research report and personalized peer comparisons.
The “Be Ready Assessment” questionnaire can be found at http://usa.kaspersky.com/beready/signin. Only responses received before December 30th 2011 will be included in the research report; however, the questionnaire and customized report will continue to be available after that date. The report is expected to be published in early 2012.
Nancy Reynolds, Senior Vice President of Corporate Sales
Kaspersky Lab Americas
“We urge all businesses to take the assessment and encourage channel partners to share it with their customers. This will not only provide a deep amount of data, but the unique reports will help channel partners better understand their customers’ IT security needs and concerns. Both the assessment and final report will serve as education tools for IT decision-makers—preparing them for critical business planning and enabling them to meet the needs of their companies. This assessment is another asset in our repertoire of research tools which includes our global 850-person R&D team; as we continue making inroads in the enterprise space, industry-wide research will further our commitment to ensure that all organizations implement corporate-wide threat protection.”
Jonathan Steel, Chairman of The Bathwick Group
"The Bathwick Group has done hundreds of assessment and benchmarking projects over the past 12 years. We have found that providing instant feedback on where an organization might most effectively focus its resources represents a valuable planning input for IT and business managers alike.”
About Kaspersky Lab
Kaspersky Lab is the world's largest privately-held Internet Security company, providing comprehensive protection against all forms of IT threats such as viruses, spyware, hackers and spam. The company's products provide in-depth computer defense for more than 300 million systems around the globe, including home and mobile users, small and medium sized businesses and large enterprises. Kaspersky technology is also incorporated inside the products and services of nearly 100 of industry leading IT, networking, communications and applications solution vendors.
For further information about the company, please visit http://www.kaspersky.com/. Friend us on Facebook and follow @Kaspersky on Twitter.
For the latest in-depth information on security threat issues and trends, please visit http://www.securelist.com/. Follow @Securelist on Twitter.