New Executives Leverage Diverse Backgrounds to Further Drive North American Market Growth
Woburn, MA – November 15, 2007 – Kaspersky Lab, a leading developer of Internet threat management solutions that protect against viruses, spyware, hackers and spam, today announced two key appointments to mark a significant expansion of its senior marketing team. Senior Director of Product Marketing Jeff Aliber, and Senior Marketing Director Ruth Swanson, will both leverage diverse backgrounds to further drive the Company’s brand recognition and education to the market about Internet threats and cybercrime.
The new appointments are as follows:
“Attracting the talent and breadth of experience that both Jeff and Ruth bring is a clear sign that Kaspersky is well positioned within the market,” said Randy Drawas, vice president of marketing at Kaspersky. “These leaders will be invaluable to Kaspersky as we continue to expand our brand awareness and fulfill a major aspect of our company’s mission - educating the community about Internet threats and the dangers of cybercrime.”
About Kaspersky Lab:
Kaspersky Lab delivers the world’s most immediate protection against IT security threats, including viruses, spyware, crimeware, hackers, phishing and spam. Kaspersky Lab products provide superior detection rates and the industry’s fastest outbreak response time for large enterprises, SMBs, home users and the mobile computing environment. Kaspersky® technology is also used worldwide inside the products and services of more than 100 of the industry’s leading IT security solution providers. Learn more at www.kaspersky.com. For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit www.viruslist.com.