Hacks like the one that exposed personal information for 4.6
million Snapchat users last week are likely to become commonplace in 2014.
That's because entrepreneurs are moving faster than ever in a
multi-billion dollar race to create hot new social apps at a time when locking
down databases containing consumer information is getting more complex.
Snapchat is an über popular instant messaging service that
collects rich data about what you're interested in and who you associate with
online. Most social apps are crafted to work seamlessly on personally-owned
smartphones and touch tablets -- the devices many of use as part of the Bring
Your Own Device to work craze.
Many of the hottest contenders to become the next Snapchat are
pursuing business models built around amassing Internet-enabled databases full
of consumer and work-related information. This information is sold to
advertisers. But because it is stored dynamically on a web-enabled database it
also becomes a fat, juicy target for cybercriminals.Read more.