Smartphones Have Split Personalities - And That's a Good Thing
ITBusiness Edge, By: Carl Weinschenk
One of the most potentially powerful approaches to organizing and
protecting a company’s data and applications on an employee’s smartphone
is giving the device a split personality.
In the age of Bring Your Own Device (BYOD),
dividing a smartphone into business and consumer profiles has several
significant advantages. It’s a new concept, however, and the way to
approach doing so is still up in the air. “Separating [identifies] is
the Holy Grail,” said Vizay Kotikalapudi, the group product manager for
Symantec’s Enterprise Mobility Group. “It is what every vendor in this
space is doing. There are multiple approaches to get there. There is no
While it is unlikely that the way in which the device is
departmentalized will be the sole reason one platform is chosen over
another, it should play a role in the decision. The key questions
concern the security of these systems and how they impact usability.