Sales And Marketing Alignment Proving To Be A Tall Challenge For Channel Organizations And Partners
By: Alicia Fioletta, Channel Marketer Report
Sales and marketing alignment has been an ongoing struggle for B2B
organizations. With the hope of creating better collaboration and shared
intelligence between Sales and Marketing teams, many organizations have
deployed new tools and tactics to build a shared approach to revenue
Alignment has proven even more complex for organizations that operate
in the channel, however, as they struggle with a greater level of
complexity and reporting across an extensive reseller network.
In fact, the process becomes more complicated largely because
reporting from resellers and partners is less efficient and consistent
versus insights derived from in-house sales forces, according to Dan
McDade, CEO of PointClear.