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Russia's Kaspersky Lab Guns For Japan's Trend Micro

Forbes, By: Ken Rapoza

Russian privately held cybersecurity firm Kaspersky Lab hopes its latest push into enterprise IT security will propel it to the number three spot in the blockbuster $64 billion internet security market, a position now held by Trend Micro (TYO: 4704).

Kaspersky Lab’s charismatic founder and CEO, Eugene Kaspersky, launched his firm’s latest wares at the swanky Dream Downtown hotel in New York on Wednesday. The Endpoint Security for Business effectively makes Kaspersky Lab less of a surgical player in the industry, ruled by the Norton Anti-Virus brand leader’s at Symantec (SYMC) in California.

“There is this perception that we are just a consumer company,” Kaspersky said. “We got started that way because it was the sector we saw with the least amount of loyalty and we knew would could break in and begin to slowly chip away at Symantec and McAfee’s market share. But the enterprise side of the business is much more conservative. But we are here now and our goal is to have the best enterprise product in the world,” he said in response to a question by yours truly here at Forbes.

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