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Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective

PRSA Boston, By Ronald Rosenberg

Online journalism is forcing change in news-gathering practices, especially for ink-stained reporters and editors who grew up in the world of printed newspapers and trade magazines.

Attendees weigh the views expressed by media experts at PRSA Boston's 'What Next for Journalism' panel discussionThese changes -- and how PR practitioners can better understand and adapt to this changing environment -- were outlined last month in a panel discussion headlined "What's Next for Journalism." Kaspersky Lab was a sponsor of the PRSA Boston program.

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