The security community has a growing number of influential and
important people, especially as the industry rises to meet the need to
address more advanced security threats, such as targeted attacks.
But how does a company in the security industry truly identify the
influential people? And then once identified, how does one use
influential voices to help promote their brand? In this study, we answer
the first question - how to identify the most powerful voices in your
industry, focusing on the security space, and as part of this we provide
you a list of people to follow for the best, most up to date
information, and who have the loudest voices to help help carry some of
your key messages. In a future study, we will discuss how to further
exploit that knowledge to market your brand.
As executives in a fast-changing and social world, many of us
struggle with the ability to have our voices heard by our target
customers, especially as news in our industry is gaining more attention
(e.g. a "hot space"). You would think that if you were a part of an
emerging category, that people would pay attention to you. However,
getting above the "noise" is a problem for some companies.