Kaspersky Prepares Partners For Accelerated Growth In Endpoint Security With Expanded Sales And Marketing Programs
By: Alicia Fiorletta, Channel Marketer Report
The rise of Bring Your Own Device (BYOD) business models, and the
growing threat of cyber crime have led to an increased need for endpoint
security, and in turn more opportunities for the channel.
Since these trends are impacting both SMBs and large enterprises
alike, Kaspersky Lab is planning a forceful channel expansion on an
international level. After posting record revenue of $612 million in
2011, the Russian antivirus software and endpoint security solution
provider is planning to arm partners with a wide variety of tools and
tactics to drive customer growth.
Kaspersky Lab’s annual partner conference, which took place in the
Bahamas from May 10-13, 2012, revealed numerous programs for the company
and its partner networks, including new sales enablement tools and
initiatives, and marketing advancements.