says it wants to commit to partners that will commit in it, and part of
its efforts to drive that will be a loyalty program for its solution
The Moscow-based anti-malware vendor this week introduced Kaspersky
Total Rewards, a program that will see reseller reps earn cash rewards
through a reloadable cash card.
The program was previewed by Gary Mullen, head of corporate marketing
for the Amiercas at Kaspersky, at the company’s C3 Partner Conference
in Riviera Maya, Mexico last week. At the show, Kaspersky channel
managers were giving partners a card good for a $25 head start in the
As much as the program is about rewarding sales, the company is also
looking at it as a way to motivate partner sales reps to get to know its
products. Under the program, reseller sales reps will earn rewards for
completing training and passing exams on Kaspersky products. The company
believes that the more reseller sales reps know its products, the more
often it will be invited to the table in deals – a major theme of
discussions at C3.