Kaspersky Lab Execs Share Why Content Is Key For Channel Success
By: Alicia Fiorletta, Channel Marketer Report
In February 2013, Kaspersky Lab
announced a variety of enhancements and additions to its partner
program, spotlighting a stronger focus on new rewards and lead
During a follow-up interview, Chris Doggett, SVP of Corporate Sales,
and Gary Mullen, VP of Corporate Marketing, both for Kaspersky Lab North
America, discussed how these partner program enhancements will drive
further success for the digital security solution provider in 2013.
Channel Marketer Report (CMR): What changes and/or enhancements has Kaspersky Lab made to its channel program in the last year?