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Kaspersky focuses on building the brand

ITCanada, By Robert Dutt

Kaspersky Lab says its biggest challenge in the Americas is its brand, and it’s looking to do something about it.
Despite rapid growth, north of 30 per cent in the Americas last year, the company still has a lot of ground to make up to reach its stated goal of being number one in digital security by 2014, and by going through an extensive branding exercise, the company’s marketing executives say they’ll be positioned to reach that lofty goal.

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