Kaspersky Enhances Partner Portal With Mobile Sales And Enablement Tools
Channel Marketer Report, By Alicia Fiorletta
increasing number of channel executives travel throughout the year to hold
client meetings, attend partner and trade shows, and establish relationships
with current and potential customers.
As a result, it is becoming more important that sales teams have real-time
access to partner portals, marketing resources and product information. With research from Frank N. Magid Associates confirming
that more than 74% of U.S. mobile users have smartphones and 52% own tablets, it
is evident that making the channel mobile-ready is going to be a necessity for
success in 2014 and beyond.
Lab North America is delivering on the new mobile imperative
by making significant enhancements to its partner portal. In October, the
endpoint protection solution provider unveiled a new sales and enablement
mobile site to provide partners with solution-focused sales and marketing
toolkits, which they can access anywhere and at any time. Read more.