'Like' it or not, sharing tools spur privacy concerns
USA Today, By Byron Acohido
"Like" buttons and other social media apps — those ubiquitous little
programs that allow you to do cool things with your computer and mobile
devices — have taken the Internet by storm. But they've also introduced
unprecedented security and privacy risks now being discussed as part of
the push for stronger federal privacy laws.
The core problem: anyone can introduce a social
media app that ties directly into Facebook, Twitter, Foursquare and
other popular services designed primarily to profile and track consumers
to better sell advertising, says Craig Spiezle, executive director of
the non-profit advocacy group, Online Trust Alliance.
The idea is to provide more relevant services and
advertising to the consumer. "However, in the wrong hands or without
consumer consent, you run into the danger that that information can be
used against their wishes," says Spiezle.