Got Security? Brands Without It May Soon Cease To Be
MediaPost, By, Jason Cieslak
You've heard of Coke, Pepsi and McDonald's. How about McAfee, Kaspersky and Symantec? No? Well, you will. Because their success will ultimately have an impact on the brands we love.
In our digitally connected world, the role of security is gaining importance. Security was once defined as a "private password" or perhaps software that came pre-installed on your new computer. But today, it's those things and much, much more.
Security includes enterprise software solutions, PKI (Public Key Infrastructure), network encryption, private networks and increasingly visible layers of protection. And it's easy to understand why. In recent weeks, we've seen Citibank's credit card accounts hacked, millions of personally identifiable email information stolen from Sony and public institutions and governments compromised.
With each passing day, all consumers and businesses become more dependent on information stored and accessed digitally. And with greater dependency comes increased vulnerability to those who wish to use malicious techniques to harm individuals and businesses. The relentless challenge of security now rests on the shoulders of brands.