Got Security? Brands Without It May Soon Cease To Be
MediaPost, By, Jason Cieslak
You've heard of Coke, Pepsi and McDonald's.
How about McAfee, Kaspersky and Symantec? No? Well, you will. Because
their success will ultimately have an impact on the brands we love.
In our digitally connected world, the role of security is gaining
importance. Security was once defined as a "private password" or perhaps
software that came pre-installed on your new computer. But today, it's
those things and much, much more.
Security includes enterprise software solutions, PKI (Public Key
Infrastructure), network encryption, private networks and increasingly
visible layers of protection. And it's easy to understand why. In recent
weeks, we've seen Citibank's credit card accounts hacked, millions of
personally identifiable email information stolen from Sony and public
institutions and governments compromised.
With each passing day, all consumers and businesses become more
dependent on information stored and accessed digitally. And with greater
dependency comes increased vulnerability to those who wish to use
malicious techniques to harm individuals and businesses. The relentless
challenge of security now rests on the shoulders of brands.