Channel Thought Leaders, Experts Share Predictions For 2014
In 2013, content
marketing, social media and mobility all came into focus as priority
investments for businesses and their channel networks. Improved channel
communication, collaboration and visibility were key goals for many businesses,
while still optimizing end-user engagement and sales results.
the channel marketing universe saw extreme evolution in 2013, the next year
will hold even more change.
efficiently identify top trends and expectations for 2014, we asked
executives from leading agencies, consultancies, and even solution providers to
share their insights on channel sales and marketing trends. Executives
were asked to answer the following question: “How do you believe channel
marketing will shift and/or evolve during 2014 and why?”
of Corporate Sales, Kaspersky Lab North America
The upcoming year
will offer new areas for companies to evolve in channel marketing. Long-held
best practices, combined with new ideas and innovation, will create the most
successful marketing strategies. Here are four areas in which we expect the
most change. Read more.