Channelbuzz Canada, March 7, 2016
Kaspersky Lab is counselling its channel to take advantage of the increased market opportunities in the enterprise, both to build new business and expand the company’s brand awareness with major new logos. They are also emphasizing that partners need to be more aggressive in delivering security expertise beyond licenses and support. “The enterprise is the hot topic right now,” said Jon Whitlock, Kaspersky Lab Senior Vice President of Marketing. “To be successful in today’s marketplace, we must find ways to differentiate ourselves from our competitors.”
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