February 14, 2013

Kaspersky Lab Bolsters Channel Marketing Initiatives for 2013

IT in Canada, By: Kevin Priddle

In addition to the sweet aromas of tropical flowers and the Caribbean Sea, there was a distinct scent of vim and vigour in the air at the recent Kaspersky Lab North American Partner conference held in Cancun, Mexico.

The excitement stems from the January 30 launch of the company’s new flagship corporate security platform Kaspersky Endpoint Security for Business (KESB) – one of the biggest product launches in the company’s history – and a refreshed channel marketing strategy announced in Cancun.

“We’ve taken a big step forward in terms of the breadth of the portfolio and types of solutions that our partners can now bring to their customers,” Chris Doggett, SVP of corporate marketing told The Standard in an interview. “We've restructured and reoriented what we're doing in Canada [and across North America] and we’re very focused on a partner-led strategy. We're prepared to step up and give the channel a lot of support, commitment and resources.”