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Kaspersky Chiefs: Channel Must Focus on Value Proposition

June 5, 2013

Kaspersky Chiefs: Channel Must Focus on Value Proposition

The VAR Guy, By Charlene OHanlon

The security space has gotten its share of press lately, thanks to data breaches ranging from Target’s massive security breach to the Heartbleed Bug vulnerability found in OpenSSL. That means customers are looking even closer at their security measures, and looking harder at whether their solution providers are doing enough to keep them safe.

Jim Sullivan, Kaspersky Labs director of Channel Sales for North America, and Leslie Bois, Kaspersky director of North American Channel-National Resellers, got on the horn to discuss Kaspersky’s evolving channel, security’s continued evolution, and how both are being addressed. Read on for some paraphrased thoughts and direct quotes from both. Read more.

Kaspersky Chiefs: Channel Must Focus on Value Proposition

Kaspersky Chiefs: Channel Must Focus on Value Proposition
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Innovating the industry with a Cyber Immunity approach, Kaspersky safeguards consumers, businesses, critical infrastructure, and governments from cyberthreats, with over a billion devices protected to date.

Kaspersky ensures Cybersecurity True to Business, focusing on providing clear outcomes, protecting revenue, easing workloads and preventing downtime. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services for organizations of every size, from small businesses to large enterprises, combining proven AI-driven protection technologies with simple management and expert support.

Recognized in independent tests and trusted by millions of individuals worldwide and nearly 200,000 organizations, Kaspersky helps detect threats earlier, respond faster and operate with greater confidence and freedom, protecting what matters most to our clients. Learn more at www.kaspersky.com.

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