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Kaspersky Increases Deal Registration as Partner Base Grows

August 2, 2012

Kaspersky Increases Deal Registration as Partner Base Grows

By: Robert Dutt, Channel Buzz

Call it one of those “good to have” problems for a channel chief – a growing channel business means more partners. And more partners means, potentially, more challenges for your partners.

Such is the lot of right now, as North American channel Chief Chris Doggett describes it: “As volume increases and hits certain levels, and you start to more than just a small set of go-to partners, you start to see more competitions between partners emerge, and that can lead to margin erosion.”

That’s become a problem for Kaspersky, which has long hung its hat on promises of partner profitability.

“We’ve always been the most lucrative, but some of that has come under pressure,” Doggett said.

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Kaspersky Increases Deal Registration as Partner Base Grows

Kaspersky Increases Deal Registration as Partner Base Grows
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

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