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Kaspersky Increases Deal Registration as Partner Base Grows

August 2, 2012

Kaspersky Increases Deal Registration as Partner Base Grows

By: Robert Dutt, Channel Buzz

Call it one of those “good to have” problems for a channel chief – a growing channel business means more partners. And more partners means, potentially, more challenges for your partners.

Such is the lot of right now, as North American channel Chief Chris Doggett describes it: “As volume increases and hits certain levels, and you start to more than just a small set of go-to partners, you start to see more competitions between partners emerge, and that can lead to margin erosion.”

That’s become a problem for Kaspersky, which has long hung its hat on promises of partner profitability.

“We’ve always been the most lucrative, but some of that has come under pressure,” Doggett said.

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Kaspersky Increases Deal Registration as Partner Base Grows

Kaspersky Increases Deal Registration as Partner Base Grows
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Innovating the industry with a Cyber Immunity approach, Kaspersky safeguards consumers, businesses, critical infrastructure, and governments from cyberthreats, with over a billion devices protected to date.

Kaspersky ensures Cybersecurity True to Business, focusing on providing clear outcomes, protecting revenue, easing workloads and preventing downtime. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services for organizations of every size, from small businesses to large enterprises, combining proven AI-driven protection technologies with simple management and expert support.

Recognized in independent tests and trusted by millions of individuals worldwide and nearly 200,000 organizations, Kaspersky helps detect threats earlier, respond faster and operate with greater confidence and freedom, protecting what matters most to our clients. Learn more at www.kaspersky.com.

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