Most Powerful Voices in Security
08 Sep 2011
Sys-Con Media, By Jim Kaskade
The security community has a growing number of influential and important people, especially as the industry rises to meet the need to address more advanced security threats, such as targeted attacks. But how does a company in the security industry truly identify the influential people? And then once identified, how does one use influential voices to help promote their brand? In this study, we answer the first question - how to identify the most powerful voices in your industry, focusing on the security space, and as part of this we provide you a list of people to follow for the best, most up to date information, and who have the loudest voices to help help carry some of your key messages. In a future study, we will discuss how to further exploit that knowledge to market your brand.
As executives in a fast-changing and social world, many of us struggle with the ability to have our voices heard by our target customers, especially as news in our industry is gaining more attention (e.g. a "hot space"). You would think that if you were a part of an emerging category, that people would pay attention to you. However, getting above the "noise" is a problem for some companies.