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Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective

February 19, 2010

Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective

PRSA Boston, By Ronald Rosenberg

Online journalism is forcing change in news-gathering practices, especially for ink-stained reporters and editors who grew up in the world of printed newspapers and trade magazines.

These changes -- and how PR practitioners can better understand and adapt to this changing environment -- were outlined last month in a panel discussion headlined "What's Next for Journalism." Kaspersky Lab was a sponsor of the PRSA Boston program.

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Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective

Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

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