Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective

PRSA Boston, By Ronald Rosenberg

Online journalism is forcing change in news-gathering practices, especially for ink-stained reporters and editors who grew up in the world of printed newspapers and trade magazines.

These changes -- and how PR practitioners can better understand and adapt to this changing environment -- were outlined last month in a panel discussion headlined "What's Next for Journalism." Kaspersky Lab was a sponsor of the PRSA Boston program.

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