February 18, 2010
Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective
Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective
PRSA Boston, By Ronald Rosenberg
Online journalism is forcing change in news-gathering practices, especially for ink-stained reporters and editors who grew up in the world of printed newspapers and trade magazines.
These changes -- and how PR practitioners can better understand and adapt to this changing environment -- were outlined last month in a panel discussion headlined "What's Next for Journalism." Kaspersky Lab was a sponsor of the PRSA Boston program.
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Newsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective
KasperskyNewsroom Evolution Means PR Practices Must Adapt to Reach Editors and Remain Effective
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