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Kaspersky focuses on building the brand

February 18, 2010

Kaspersky focuses on building the brand

ITCanada, By Robert Dutt

Kaspersky Lab says its biggest challenge in the Americas is its brand, and it’s looking to do something about it.
Despite rapid growth, north of 30 per cent in the Americas last year, the company still has a lot of ground to make up to reach its stated goal of being number one in digital security by 2014, and by going through an extensive branding exercise, the company’s marketing executives say they’ll be positioned to reach that lofty goal.

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Kaspersky focuses on building the brand

Kaspersky focuses on building the brand
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect individuals, businesses, critical infrastructure, and governments around the globe. The company’s comprehensive security portfolio includes leading digital life protection for personal devices, specialized security products and services for companies, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help millions of individuals and nearly 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

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